Location: USA Only
Job Nature: Full-Time
Before describing the remote Lifecycle Marketing Manager Job, we will describe Spear Education. Spear is dedicated to empowering dentists and their teams to achieve excellence in dentistry.
We accomplish this by driving practice growth through enhancing clinical proficiency, refining management capabilities, and optimizing patient experiences with our extensive dental expertise and advanced technology solutions.
Our all-inclusive approach includes a comprehensive learning management system, expert consulting services backed by robust analytics, and patient engagement tools seamlessly integrating into existing dental workflows.
Furthermore, we provide live, collaborative education from the brightest minds in clinical and business dentistry through virtual events, seminars, and hands-on learning experiences at our top-tier campus located in North Scottsdale.
Join our dynamic team of diverse talents and make a meaningful impact at one of the most innovative companies in Arizona.
As the Lifecycle Marketing Manager, you will work closely with our Product, Content, and Customer Success teams to facilitate regular usage of our digital education platform among our members.
A collaborative and imaginative individual with a penchant for innovation and a deep focus on enhancing the customer experience would be an excellent fit for this role!
As a Lifecycle Marketing Manager, your Job duties are as follows.
- Analyze member behavior and collaborate with Product Marketing to create personalized journeys for each persona.
- Inventory all member touchpoints and partner with key stakeholders to optimize their usage for maximum impact.
- Collaborate with Digital Communications Manager to devise social media strategies for enhancing member engagement.
- Formulate marketing strategies that regularly encourage members to access the platform through targeted communications across multiple channels.
- Foster a customer-centric culture by aligning Customer Success, Sales, Marketing, and Product around the customer.
- Create marketing campaigns that generate upgrade leads for the sales team.
- Work with relevant teams to develop talk tracks and decision trees that identify the most suitable membership level for each member’s needs.
For the Lifecycle Marketing Manager, you need the following qualifications.
- Minimum of 5 years of relevant experience as a Lifecycle Marketing Manager or in a similar role.
- Prior experience in a SaaS organization is required.
- The Candidate has a track record of exceeding goals and delivering impactful business outcomes through effective lifecycle marketing programs.
What Spear Offers
Our organization takes pride in being at the forefront of our industry, and we attribute this success to the innovative ideas and specialized skills of our exceptional staff. We value our employees and, in turn, provide them with a comprehensive range of benefits tailored to suit their needs. Our philosophy centers on offering flexibility and choice to support the health and well-being of our employees and their families, both now and in the future. And you as a Lifecycle Marketing Manager get the same.
- We offer unlimited time off and paid volunteering time to promote work/life balance.
- Our comprehensive health and wellness benefits include medical, dental, and vision coverage, a 401k plan with a generous match, and maternity/paternity leave. We also provide access to mental health resources and specialized apps.
- We foster a fun and inclusive workplace through company-sponsored events such as costume contests, wellness days, team-building activities, and 5k runs.
- Our career development pathways include continuous coaching, training, and performance reviews.
- We offer remote and hybrid work options to attract and retain top talent from anywhere globally.
- Our STRIVE program celebrates employee achievements and promotes a positive work culture.
- We prioritize diversity, equity, and inclusion through our Spear Collective groups and ongoing efforts to ensure all employees feel valued and supported.
- To drive positive changes, we maintain transparent communication with bi-weekly company-wide meetings, weekly 1:1s, and feedback surveys.
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